Tuesday, May 17, 2016

Bill Backer, Who Taught the World (and Don Draper) to Sing, Dies at 89

Bill Backer, Who Taught the World (and Don Draper) to Sing, Dies at 89


Mr. Backer created the classic 1971 commercial for Coca-Cola with singers on an Italian hilltop proclaiming Coke as “the real thing.”


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