Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Saturday, May 14, 2016

Beer Purity Law, a German Tradition (and Marketing Tool), Turns 500

Beer Purity Law, a German Tradition (and Marketing Tool), Turns 500


Germans still revere their 500-year-old beer purity law, and insist it is the way to make beer, even though it is flexible when Germans want it to be.


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Friday, April 8, 2016

Student Question | What Marketing Slogan Would You Use for Your Town or City?

Student Question | What Marketing Slogan Would You Use for Your Town or City?


What makes your community a worthwhile place to live or visit?


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Monday, April 4, 2016

The Marketing Power of Sports’ Stars

The Marketing Power of Sports’ Stars


Public interest in top athletes routinely translates into advertising gold.










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Friday, October 2, 2015

Carly Fiorina: The Marketing Genius

Carly Fiorina: The Marketing Genius


Carly Fiorina’s rise will quickly flame out unless she develops an understanding of middle-class challenges necessary to back up her impressive rhetoric.


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